Benefit Cosmetics celebrated the reopening of their boutique on Chestnut Street Friday night with makeovers, tips and tricks, specialty cocktails, pink rock candy, gift bags and plenty of holiday good cheer.
“For the holidays you want to look especially pretty,” says Jean Ford, who co-founded the cosmetics company with her twin sister, Jane, in San Francisco more than 30 years ago. “You want to walk in a room and look good at 30 feet. That instant wow is done is done with makeup. Play up your eyes, a little pink on your cheeks, neutral lips — it’s a drop dead success.”
The beauty boutique’s self-described whimsical candy store atmosphere was in full effect at the party where customers received customized makeup advice and were treated to the full paparazzi experience, with photographers snapping away.
© Gabriana Marks 2012.
Tags: style, beauty, makeup, Benefit Cosmetics, San Francisco