Resume

Writing / Editing • Journalism • Marketing • Event Management

Summary

  • 10+ years – Professional Writing & Editing
  • 14+ years – Non-Profit Event Production & Leadership Service
  • 7+ years – Client Relations & Sales

Education

  • University of Southern California Bachelor of Arts / Broadcast Journalism
    High Honors – cumulative GPA 3.72

Professional Experience

  • NBC Bay Area KNTV, Freelance Content Producer (2013-14)
    • Write broadcast news copy
    • Edit video for broadcast news
  • Pajaro Valley Federation of Teachers (AFT-CFT Local 1936), Business Office Manager, Marketing & Events (2011-2012)
    • Redesigned & edited marketing outreach newsletter and several dozen print, email, social media & online marketing tools driving awareness and action.
    • Organized large general membership events attracting record attendance, and coordinated more efficient meetings.
    • Created & cultivated community relationships and built support for local teachers.
    • Managed business office, finances and business travel, resulting in several thousand dollars savings.
  • Patch.com, Freelance Reporter (2011)
    • Reported on hyper-local news issues and features in the Santa Cruz-Capitola area.
  • Insurance Industry, Business/Marketing Manager & Client Relations Specialist (2009-2010)
    • Worked a contract and a temporary position in the insurance industry to cover living expenses.
  • San Francisco Chronicle, Writer / Editor / Project Manager (2007-2009)
    • Edited & wrote for several weekly (Jobs, Homes & Cars) and a dozen special publications (Modern Bridal, Prom Guide, Holiday Gift Guide, Auto Show, National Pet Week & more).
    • Coordinated freelance writers, photographers, designers, sales & management.
    • Achieved deadlines without error, created compelling content in line with Chronicle & AP style and got ahead of schedule utilizing custom detailed charts I implemented.
    • Learned to efficiently manage a dozen+ publication projects at once in significantly understaffed department & saved the company money.
  • San Francisco Chronicle Style section, Business & Technology section and SF Unzipped (style/beauty blog), Contributing Writer (2008-2009)
    • Researched & wrote freelance articles for newspaper sections and blog.
  • KCBS 740 AM and kcbs.com, News Writer (2006-2008)
    • Freelance online & radio news writer covering local San Francisco news.
  • San Francisco Jewish Community Federation, Campaign Administrative Coordinator (2006-2007)
    • Initiated, created & edited live travel blog as philanthropic marketing and community outreach while staffing a donor trip to Israel.
    • Managed department communications & edited weekly newsletter (developed best marketing best practices as Constant Contact expert); coordinated procedures, budget management & training; Managed executive & departmental needs while ensuring high-level donor relations and event & meeting support.
  • Starbucks Coffee Co., Assistant Store Manager (2005-2006)
    • Created detailed charts outlining closing procedures for each partner on duty, allowing the team to close the store on time, cleaned & prepped for the early morning shift, resulting in significant savings to the company.
  • KNX 1070 News Radio (CBS network), News Writer (2003-2005)
    • Wrote broadcast news copy within tight deadlines, researched stories & interviewed sources, coordinated with anchors & editors while providing listener support. Covered local, national and international news.
  • KTLA-TV Channel 5/WB CyberGuy Segment, Editorial Intern (2004)
    • Researched segments and coordinated on field shoots, affiliate relations and office organization.
  • ATVN Annenberg TV News News Writer/Reporter/Videographer/Editor (2004-2005)
    • Researched, wrote & reported broadcast news affecting L.A. & the USC campus. Shot and edited video, designed graphics and produced feature and news packages.

Professional Development

  • TESOL/TESL/TEFL Teacher Training Certification 100-hour comprehensive course, Oxford Seminars (2012)
  • Ambassador, Careerealism Club / CareerHMO (online expert career development network)
  • UJC Boston 2010 National Young Leadership Conference: “Leadership. Service. Community.”
  • San Francisco Chronicle Multimedia Photo Training
  • Media Bistro Course: Advanced Travel Writing (2008)
  • Media Bistro Course: Breaking Into Travel Writing (2008)
  • Associated Press Television-Radio Association (APTRA): Anchor Academy (2005)
  • Associated Press Television-Radio Association (APTRA): Reporter Academy (2004)
  • Local tv news reporting training on ride-alongs with local CBS TV station CBS2/KCAL9 Reporter Joel Connable
  • QuickBooks Pro 2011 Course, Watsonville-Aptos Adult Education
  • Cake Decorating Course, Cabrillo College in Aptos, Calif.

  • Theater Make-Up Course, University of Southern California Theater Department

Volunteer Experience

  • Jewish Community Federation, YAD Board VP Communications (2010-2011)
    • Produced & facilitated Young Leadership Board Retreat for 20 volunteer members.
    • Designed & edited thorough board manuals to help leaders understand their community roles as well as several marketing pieces
  • Share Our Strength’s Taste of the Nation, SF Planning Committee Marketing Chair (2010)
    • Designed & edited several well-crafted marketing pieces to help inspire 700+ attendance and $70,000 raised at charitable event in support of ending childhood hunger.
  • Jewish Community Federation, YAD Board Leadership Development Team (2009-2010)
    • Co-chaired planning committee for Leadership Speaker Series.
    • Designed & edited informative newsletter for leaders’ use in speaker series
  • Jewish Community Federation, YAD Board Marketing Chair (2008-2009)
    • Founded & edited “Challah Back” blog covering community, philanthropy & leadership and highlighting the city’s hottest events for professional, young Jews.
    • Significantly increased traffic to blog utilizing coordinated social media marketing on Facebook & Twitter.
  • USC Hillel (Jewish Student Center) President (2004)
    • Organized & initiated events / activities more than doubling attendance. Coordinated elected board and liaison with media, university and other student organizations.
    • Served as VP Programming on the board the previous year; Worked as intern planning annual cultural festival for two years.

  • Extensive additional volunteer experience available upon request

Skills

  • Expertise in Mac & PC operating systems
  • Proficiency in the following software: Microsoft Office Word, Excel & PowerPoint; iWork Pages Layout; CCI Design; Adobe InDesign, Photoshop & Illustrator; AP News Service & iNews newsroom software; Dreamweaver; FileMaker Pro & AFT Membership Suite; QuickBooks Pro 2011; Raiser’s Edge fundraising software.
  • Extremely Web-savvy (trained in online investigative journalism); Proficiency with Web applications, including: Moveable Type, WordPress & Blogspot blog software; Google applications; Constant Contact and SalsaLabs email marketing; and social media, including Facebook (early adopter), Twitter, LinkedIn, Skype & more.
  • Multimedia: Photo, video, AVID linear & non-linear editing & graphic design.
  • Languages: Hebrew, some Spanish. Currently studying Italian.

 

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Download a PDF of Gabriana’s Resume (formatted as one double-sided page).